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What Pinterest Has That No Other Platform Offers: Future-Planning Consumers

When I was starting my career in marketing, I cut my teeth on the agency side, not in the world of marketing technology I live in now. To start a project, the creative directors I worked with were fond of “mood-boarding,” which meant assembling a set of images and pieces of text that felt appropriately thematic... Read More

Time to Get Moving: Future of Social Content Anything but Static

The social media landscape is shifting — and, by shifting, I mean moving. Assuming you’re one of the 2 billion-or-so people eMarketer is now estimating will visit Facebook, Twitter, Pinterest, Instagram or another social media site this year, you’ve likely seen something that didn’t exist just a few years ago... Read More

Introducing RelevanceRank by Brand Networks

RelevanceRank is a proprietary technology that gives social media marketers a definitive way to measure and predict the ongoing performance of their paid and organic content across Facebook, Twitter and LinkedIn. Think … Read More