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Four Techniques For Boosting Social Ad Performance

Relevance is becoming the key factor for success in social advertising. As consumers are increasingly aware of ads on social platforms, only the most relevant and personalized content can catch their eyes and drive awareness, engagement, ... Read More

What Pinterest Has That No Other Platform Offers: Future-Planning Consumers

When I was starting my career in marketing, I cut my teeth on the agency side, not in the world of marketing technology I live in now. To start a project, the creative directors I worked with were fond of “mood-boarding,” which meant assembling a set of images and pieces of text that felt appropriately thematic... Read More

Time to Get Moving: Future of Social Content Anything but Static

The social media landscape is shifting — and, by shifting, I mean moving. Assuming you’re one of the 2 billion-or-so people eMarketer is now estimating will visit Facebook, Twitter, Pinterest, Instagram or another social media site this year, you’ve likely seen something that didn’t exist just a few years ago... Read More