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Predictions: What Facebook’s Foray into Publishing Means for Advertisers

Last week, Facebook took a major leap into the world of publishing, partnering with BuzzFeed, The New York Times, National Geographic and six other publications. Facebook is transforming (at least in small part) from a social directory for in-depth articles into a destination for them. All the new “Instant Articles” these publishers post on Facebook will be hosted natively in the Facebook mobile app. This end-to-end control for Facebook promises a great experience for users. Read More

Introducing RelevanceRank by Brand Networks

RelevanceRank is a proprietary technology that gives social media marketers a definitive way to measure and predict the ongoing performance of their paid and organic content across Facebook, Twitter and LinkedIn. Think … Read More

Wish You Were Here: How To Boost Your Brand’s Local Relevance On Facebook

This week, it was revealed that Facebook has partnered with Nokia’s Here division to supply more robust mapping technology to Facebook. It’s already live on Facebook’s mobile Web version, as well as Instagram and Messenger, both Facebook-owned apps. Nokia has confirmed it’s looking to sell the division, and Facebook appears to be kicking the tires. Read More

Employee Spotlight: Dave Pollot

Software engineering and painting are two disciplines that don’t typically go hand in hand, but lucky for Brand Networks, Dave Pollot is anything but your typical engineer. A full-fledged Instagram star, … Read More

Social Media Is Showing Us The Future Of TV

Reposted from Social Media Insider What do you see when you scan the brains of 300 TV viewers watching their favorite shows? According to the leading expert on TV ratings, the … Read More

Programmatic Ad Buying on TV is Only Half of The Game

Digiday defines programmatic TV advertising as, “the data-driven automation of audience-based advertising transactions. It inverts the industry standard, in which marketers rely on show ratings to determine desirable audiences for their … Read More